Saudi Arabia has launched its first public campaign against domestic abuse.
The ad features a woman in a black burka with only her eyes revealed — one of them bruised and bloodshot. The powerful photo includes the caption, “Some things can’t be covered — fighting women’s abuse together.”
Run by the King Khalid Foundation, the campaign focuses on raising awareness and finding more legal protection for battered women in Saudi Arabia. The foundation also says domestic abuse in the country is much more common than reported, and many victims don’t receive justice or an outlet for support.