Creative advertising & design solutions

Submissions welcome: karenhurley@karenhurleydesign[dot]com

Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!

  1. addomesticatrice-di-demoni reblogged this from weird-town
  2. weird-town reblogged this from karenhurley
  3. soulofshin reblogged this from che-tvh
  4. che-tvh reblogged this from daubman and added:
    ấn tượng hannnnnnnnnnn
  5. kupkakez101 reblogged this from wvnder-lust
  6. wvnder-lust reblogged this from ferroso01
  7. ferroso01 reblogged this from karenhurley
  8. tlbcandoit reblogged this from karenhurley
  9. napakyani reblogged this from karenhurley
  10. katfriends reblogged this from mokishie
  11. mgdvs reblogged this from rovvdy
  12. elodieaa reblogged this from karenhurley
  13. vag1naaaa reblogged this from karenhurley
  14. xxsunshineofyourlove reblogged this from karenhurley
  15. fuck-the-systemz reblogged this from fuck-the-systemz
  16. thefomas reblogged this from karenhurley
  17. laughingcosmicbuddha reblogged this from karenhurley
  18. rosaura-badface reblogged this from karenhurley and added:
    Ingenioso :3
  19. pauli-johannes reblogged this from aykutbi
  20. aykutbi reblogged this from karenhurley
  21. braiyaevangeline reblogged this from karenhurley
Search
Navigate
Archive

Text, photographs, quotes, links, conversations, audio and visual material preserved for future reference.